Born in 2009, the brand Aurelia is a part of TCNS CLOTHING CO. LIMITED., a company owned by two brothers – Mr. OS Pasricha and Mr. AS Pasricha. They started their journey with W, the brand in the Indian retail space that offers 'Indian contemporary' women's wear. Next was the brand Aurelia, with an aim to make Indian wear more intriguing, affordable, and easy to wear for modern Indian women.
Aurelia re-defines Indian Ethnic by staying in the realm of traditions, yet adapting some modern influences. The brand has successfully expanded its retail footprints in the country with over 500+ standalone stores across 90+ cities. Aurelia also opened its flagship outlet in Sri Lanka & Nepal and looking forward to making its presence in many more countries.
Aurelia's goal is to enhance brand accessibility by promoting their brand through various sales channels. They aim to be the leading brand in the Indian wear segment and celebrate the effortless beauty of womanhood. Aurelia caters to the quintessential Indian woman who desires a branded experience with consistent, high-quality products at reasonable prices. They offer a wide range of products, from basic to occasion-ready, casual to formal, day to night. Aurelia's unique fusion approach combines modern silhouettes with the perfect blend of tradition and culture.