About Us

Our Mission & Vision

Our Mission

To revolutionize the online shopping experience in India by providing substantial savings to consumers through cashback and innovative financial solutions.

Our Vision

To become the most trusted cashback platform connecting millions of shoppers with their favorite brands while pioneering new ways to save money and enhance the digital shopping experience.

Our Journey: Building Indian Cashback

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We started IndianCashback.com in 2013 at God's Own Country, Kerala - at NIT Calicut by three college friends who envisioned revolutionizing the online shopping experience in India. At that time, shopping experiences were limited to nearby physical stores with restricted product variety, higher prices, and often poor customer service.

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Our Beginning

When e-commerce was just beginning to blossom in India, we partnered with pioneering companies like Flipkart, Amazon, and Myntra, offering additional cashback incentives to make online shopping more rewarding. This innovative approach quickly gained traction among savvy shoppers looking to maximize their savings.

Reinventing the Gift Card Experience

After establishing ourselves in the cashback industry, we identified similar issues in the gifting sector. Traditional gift-giving often results in unwanted items when the giver doesn't know the recipient's preferences. We solved this by promoting branded gift cards from popular retailers, redeemable both online and in-store, with instant cashback of up to 75%.

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Fintech Innovation & Growth

Today, we're integrating cashback and gift card services with fintech solutions through our partnership with Yes Bank and the launch of the ICB InstantPay RuPay Card. This innovative card offers an additional 5% cashback on top of existing offers and accelerates cashback approvals, creating unprecedented value for our customers.

icon1,00,000+Users
icon600+Partner Brands
icon₹ 10+ CrCashback Given
2013
Humble Beginnings

Founded at NIT Calicut by 3 college friends

2014
Award Winner

Most visited stall at YES Kerala startup summit

2015
Digital Pioneer

Partnered with Paytm for 100% cashback on recharges

2016
Silicon Valley Move

Relocated to Bangalore with team of 10

2017
600+ Partners

₹1 Crore+ distributed in cashback

2018
Gift Card Revolution

150+ brand gift cards with instant cashback

2019
Global Expansion

Expanded to Finland serving European markets

2020
Shopping Games

Interactive Diwali sales experience

2023
Fintech Innovation

ICB InstantPay RuPay Card with Yes Bank

2024
Digital Relaunch

New website and app experience

2025
Women Leadership

New lady CEO, CTO & 50% women workforce

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