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At Simple they have always been about being kind. When it comes to kindness, they believe that small acts are just as impactful as grand gestures. Since their inception, they provide simple solutions in a world filled with complexity.  And that’s how they have gone to become U.K’s no.1 facial care brand. Their free-from list boasts more than 2000 harsh chemicals that are harmful to your skin! But they don’t stop there, they are committed to clean beauty and for that, every year 10% of our profits go towards R&D. These efforts are to further work on our free-from list and increase the number of blacklisted ingredients.